8 → 22 NOVEMBER 2025
TAKEBACK ACTION
WHAT: dão is taking back your preloved women's clothing from dao & mundo melocotón → You get loyalty points and store credit in return.
WHERE: dão flagship store Gent & pop-up store Mechelen
The dilemma of an overcrowded wardrobe and how we feel responsible.
We consistently strive to create sustainable clothing, so that it can be worn and loved year after year. We are proud to know that we have achieved this over the years.
It is our main goal to continue developing new collections and we know they can be very tempting ;) and we have no intention of stopping anytime soon!
As a brand, we always want to take our responsibility.
So what happens when you feel like you actually have too many clothes in your wardrobe? What if you feel tempted to buy something new because you notice that you may be in a completely different mood than some years ago or you fancy completely different colors ? It happens to us too, so we we wanted to find a solution!
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What to do with your worn dão & mundo melocoton items?
Throwing away perfectly beautiful pieces is certainly not an option. Some people like to sell these items on second-hand marketplaces. We are always proud to see dão & mundo melocoton appear on preloved platforms.
But not everyone feels like reselling their items themselves, and we get that. It can be time-consuming and you may not feel comfortable with it, or find it too much of a hassle.
So what if you could earn shop credit by bringing your preloved items back to dão?
Well, we have great news, because you can :)
8 → 22 NOVEMBER 2025
TAKEBACK ACTION @ Gent
From Saturday, November 8 to Saturday, November 22, you can bring your preloved women's clothing from dão or mundo melocotón back to our store in Ghent (Gebroeders Vandeveldestraat 8).
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8 → 15 NOVEMBER 2025
TAKEBACK ACTION @ Mechelen
Good news if Ghent is a little too far away. Maybe Mechelen is a bit closer to you?
Because our pop-up is there this time! You can also go there to exchange your preloved items for store credit! This is from Saturday, November 8, to Saturday, November 15 (Hanswijkstraat 2).
Each piece submitted and approved is worth 500 dão loyalty points (5 EUR store credit) in return. These points remain valid indefinitely.
Read below what you can bring back.
WHAT CAN YOU BRING BACK
- The clothes you can bring in are women's items that you would be happy with if you could buy them pre-loved.
In other words, quality returns, without stains, without holes etc, freshly washed and in a nice, lovingly used condition :) - Each piece is checked against these criteria and only those that are approved will be accepted in exchange for loyalty points, which you will receive immediately.
- If you are planning to bring in a few items and are not yet a member of the dão tribe, we would like to ask you to do this in advance. Join the dao tribe here
- The number of pieces you bring in is unlimited and for each approved piece you get 500 dao points. You can redeem them immediately (500 points = 5 euros) on your next purchase :)
