Our beliefs and values
Our beliefs and values drive everything we do. We embrace thinking differently, crafting timeless pieces that defy fleeting trends. Authenticity is at our core, celebrating women who stay true to themselves. With an open mind, we constantly seek positive change and innovation. Dive deeper into our philosophy and discover how we infuse these principles into every collection.
think different
. for dão, thinking differently is normal.
. in a world where everything moves at lightning speed, we don't follow constantly changing trends.
. we prefer a slower approach, designing items that can be worn and combined across seasons in our own unique way.
be authentic
. what we find most beautiful? women who are true to themselves and present their authentic selves to the world.
. we also can't help but stay true to ourselves and our values, both as people and as a company.
. dão creates quality and comfortable clothing in timeless collections for women who want to feel good in their clothes and in their skin.
stay open minded
. dão looks at people and fashion with an open mind, aiming to create positive and lasting change.
. our work is never done: we learn every day and find new and better ways to curate and produce our collections each season.
. we love collaborating with people who continually inspire us to keep a fresh perspective in our business.
our bestsellers
our dão loyalty program
we love to see you treat yourself to clothes that make you feel good.
with our loyalty program, we give you a little extra. get rewarded for every purchase.
think different ~ be authentic ~ stay open minded
timeless & comfortable fashion to express your true self
Belgian brand created with care in Portugal