How mundo melocotón grew into dão

Hello!

My name is Dauwke. I am the founder and designer of dão - formerly known as mundo melocotón. I was born on an early morning in March 1981 in Zaragoza (Spain). I am a mother of 3 wonderful children and have been in love with Jan for more than half of my life already. Since day 1, creating has been inevitable for me. As a child I was passionate about drawing and dancing, as a teenager about theatre and books, and in my twenties I filled my evenings with turning pots, restoring furniture, drawing patterns, sewing and many more creative pursuits.

When our eldest son was born, I regularly sewed practical things for him. What started as a passion grew into a full-fledged brand of sustainable clothing and textiles for babies, children, women and men, which I’m very proud of. What started from my own inner world, dão (formerly mundo melocotón) will soon be 14 years old, and it's still evolving with me as an entrepreneur, as a mother, as a woman.

I have always lived with my feelings as my main guide.

What and how I feel has always been an integral part of my business too. It’s my mission to help you feel good in your dão clothes. I want you to enjoy the soft sustainable fabrics they’re made of, so you can feel confident and aligned with yourself. And while you are wearing the clothes I designed, you can rest assured that all people involved in our brand are treated respectfully and fairly: from the people dyeing our fabrics in Portugal, the seamstresses assembling everything, to the girls helping you in our store in Ghent). I hope that, as a dão customer, you can experience the same appreciation for every person or part of our brand!

Over the past years, the company has been able to grow alongside me and my personal life. Recently I realised that it was time for some big steps towards a new path. I decided to leave our baby & home collections in the past, to bring more focus to our women’s wear. After changing course like that, I felt it was only right for the brand name to be more aligned with myself, as the founder and designer. So I said goodbye to our old name mundo melocotón, and embraced a new one: dão. Referring to my own name Dauwke, dão draws my brand even closer to me as a person and as a designer. And coincidentally or not, it turned out to be Chinese for a new road, a new way of life.

Although I find this new path super exciting, it also gives me tingling adrenaline. I officially give myself permission to be proud of my work, by giving it a more fitting and personal name. I am ready to stand firm in my own light, and the company name now also reflects that. And mmm - that feels surprisingly good! Despite the new name and look, the style and vibe of our clothes remain the same, because they fit me perfectly. ;-)

I wish for dão to be the clothing brand in which you feel good. As a child, as a woman, as a man. As a person, as a dreamer and as a daredevil.

Kind regards from a very happy Dauwke x